So…you’re hiring a model for the first time? Here’s what you should know.
If you’re a new commercial brand stepping into your first professional photoshoot, the idea of hiring a model might feel a little intimidating. Take a deep breath — it’s simpler than you think. (And when you work with the right photographer, the whole process can actually be fun.)
In this post you’ll learn about agency rates and expectations, model prep and communication, and how your photographer can help you book a model.
1. Models are kind creatives and amazing collaborators
First and foremost, models are creative, talented, and genuinely wonderful to work with. They bring professionalism, experience, and personality to the set, and they’re invested in making your shoot a total success. Their skills make the process smoother for everyone involved + they love to have fun on set, just like we do. I promise you –there’s no need to be intimidated.
2. Your photographer can help out with coordination
When you hire a commercial photographer like myself, you don’t have to figure out how to find a model all on your own. Your photographer can assist you in finding the right person for your vision and get you in touch. (I personally work with local models on the regular, and I’ve built a wonderful relationship with my favorite local agency!)
3. You’ll be asked questions about your ideal model
Before reaching out to an agency, it helps to have a clear vision of the person you’re looking for — age range, style, energy, clothing size, and any other details that fit your brand’s story. The more specific you are, the easier it is for the agency to connect you with someone who’s the perfect fit.
4. Payment is handled directly by the agency
Agencies have their own invoicing systems, and you’ll pay them directly for the model’s time. This keeps everything transparent and ensures fair compensation for their work. Your photographer connects you with the right talent, but the financial side is handled between you and the agency. Modeling fees will vary based on the agency, the model’s experience, the type of shoot, and travel. On average, my clients spend anywhere from ~$400 to $700 / model, (and no– this is typically not included in your photographer’s quote).
5. Clear communication is key
Before shoot day, make sure your models know what to expect — what they should wear, how to prepare their hair and makeup, and whether any stylists will be on set. If you’re working with a seasoned photographer, they’re probably already covering these details with the agency, but it’s always worth double‑checking so everyone’s on the same page. Tip: If you require that your model has a very specific look for the shoot, consider hiring a professional hair, makeup, or wardrobe stylist to make sure everything looks perfect.
6. Make sure your model feels comfortable
Models play a key role in a successful marketing strategy. They work hard to become the best at what they do, and they spend a lot of time traveling from gig to gig. Offer them a comfortable spot to settle in, a private place to change, and snacks or refreshments to keep energy levels up. If it’s a long shoot day, be prepared to buy them lunch. Their job is harder than it looks — and when they feel supported, it shows in the photos.
Hiring a Model for the First Time doesn’t have to feel overwhelming.
In fact, it can be one of the most enjoyable parts of bringing your brand vision to life. With the right photographer and clear communication, you’ll not only end up with images you love, but also a smooth, memorable experience from start to finish. So go ahead — take that first step. You (and your brand) are going to shine.
