I'm Julieanne:

Creator of Pine and Fable + the eye behind your imagery.

I’m a New York-based brand and portrait photographer, with a love for beautiful and calming aesthetics.

My shooting style is natural, soft, earthy, and feminine. I enjoy working with self-care brands, jewelry and fashion brands, creatives, and women-owned businesses. I genuinely love what I do and feel so grateful that my work connects me with such motivated, talented, and passionate people.

My Background

I always knew I wanted to do something creative.

I realized at a very young age that creative spaces felt like home to me. I discovered photography when I was 13 years old, and I knew right away that I wanted to turn it into a career someday. 

I studied photography at the University of the Arts in Philadelphia, where I discovered my passion for art therapy, and for making genuine connections while collaborating with other artists and creatives. 


I wanted to find a way to work with wonderful, warm, and passionate people again.

I wanted to feel empowered while empowering others. I wanted to work with my clients, not against them. And I wanted to create beautiful, professional imagery and have genuine fun while doing it. 

That was when I discovered the concept of “brand photography” and started my very own business.

behind the name

I began building Pine and Fable in 2017, while living in an apartment on the corner of Pine Street.

(Yes, that’s where the “Pine” comes from!)

“Pine” represents growth and resilience while “Fable” represents story telling. I truly love working with my clients, helping them grow strong, beautiful brands, while telling their personal stories.


I’d love to work together!