I'm Julieanne

Creator of Pine and Fable + the eye behind your imagery.

I’m a New York-based brand and portrait photographer, with a love for beautiful and calming aesthetics.

 I enjoy working with self-care brands, jewelry and fashion brands, creatives, and women-owned businesses. I genuinely love what I do and feel so grateful that my work connects me with such motivated, talented, and passionate people.

How it all started

I realized at a very young age that creative spaces felt like home to me. I fell in love with photography when I was 13 years old and have stuck with it ever since.

My first job interview after art school was for an intern position with an established beauty photographer. I remember nervously entering the room and immediately feeling his cold and judgmental energy. He scoffed at my portfolio, looked me up and down, and told me he’d be too worried to hire me because “I might break a nail while lifting something heavy on set”. In that particular moment, I wanted to quit photography and never look back. 

Luckily, I found myself working at a women-owned boutique photo studio shortly after, where I had the pleasure of working with families and newborns.

I loved hosting clients and getting to know their families, and I enjoyed the warm and welcoming environment that the studio provided. But outside of wedding and family photography, I was having a hard time finding that warmth anywhere else in the industry.

So I decided to create it myself.


My goal is to create beautiful, chic, professional brand imagery – but in the warm and welcoming environment that one might expect from a boutique family photo studio.

Working with a limited number of clients per month, I’m able to take the time to get to know you, your brand, and your vision. From brand strategy, to mood boards, to preparing for your shoot – I’m here to guide you the entire way through. 

I’d love to work together!